Natural additives for petfood

dog and cat on white background

Fast-growing number of

Pets in households

The shift from pet ownership to pet parenting has been a crucial and defining trend in the market, particularly in developed countries. More than one-third of households in developed countries own a pet.

85 million European households have a pet. As this number increases, so does their role in people’s lives. Pets offer companionship, affection and protection and unique bonds are formed with their owners.

A strong growth in

Petfood production

Europe is the leading pet food producer by region with the highest volume production in 2021, producing 11.59 million tons at a growth rate of 2.7 percent. North American pet food production totaled 10.60 million tons in 2021, up 12.7% from 2020.

The strongest growth in pet food production was recorded in the Asia-Pacific region, which produced 3.81 million tons at a growth rate of 17.1%.

Pet food production in Latin America increased by 7.7% to 7.18 million tons, and production in Africa increased by 2.3% to about 454,000 tons. Oceania produced about 452,000 tons of pet food in 2021 and the Middle East produced about 75,000 tons.

More and more concerned about the health of their pets, pet owners are paying more attention to the composition of the products they buy and their nutritional virtues. As a result, feed products are increasingly segmented according to expected benefits but also according to breed, age, weight, etc.

close up of a labrador retriever puppy with full dog bowl, licking his lips 2 months old, isolated on white
australian shepherd sitting and panting, isolated on white

Nor-Feed's expertise in

Petfood additives

  • Reduce ammonia emissions
  • Stimulate lactobacillus growth, animal growth and feed efficiency
  • Calm naturally and contribute to the well-being of pets
  • Prevent from oxidative stress in the body, strengthen the immune system and support the cognitive abilities of pets
  • Improve feed palatability


Our natural additives for


Norponin® Cotyl

Improve feed palatability

Nor-Grape® 80

Compensate oxidative stress

Nor-Spice AB®

Improves feed efficiency and growth

Norponin® Opti

Contributes to reduce ammonia emissions


Calm animals naturally