Nor-Feed is proud to have participated in the McDonald’s AgriTour in Roanne. This event gathered the main actors of McDonald’s partner chains as part of the 2030 Sustainable Chain strategy of McDonald’s France. Many topics were discussed, including animal welfare. Nor-Feed was selected by McDonald’s to participate in these rich and constructive discussions and to present its innovative solutions to meet the challenges of sustainable agriculture. Durelax®, a natural solution to calm animals, was honored as a remarkable innovation for contributing to animal welfare.